Lateral Estate ("we", "us", "our") is committed to protecting your privacy and handling your personal information responsibly and in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you interact with us, including through our website, by phone, email or in person. A copy of the Australian Privacy Principles is available from the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.

What is Personal Information?

Personal information is information or an opinion that identifies an individual. The personal information we collect may include:

• Name

• Email address

• Telephone number

• Postal address

• Property preferences

• Inspection bookings

• Enquiry details

• Any other information you voluntarily provide to us

We only collect personal information that is reasonably necessary for our business activities.

How We Collect Personal Information

We may collect your personal information when you:

• Submit an enquiry through our website

• Register your interest in one of our developments

• Request pricing, floorplans or brochures

• Book an inspection or appointment

• Contact us by phone, email or in person

• Subscribe to project updates or marketing communications

• Complete online forms

• Interact with us through social media or digital advertising

We may also collect information from publicly available sources or trusted third parties where permitted by law.

Why We Collect Your Personal Information

We collect, hold and use your personal information to:

• Respond to your enquiries

• Provide information about our developments and services

• Arrange inspections and appointments

• Process requests for brochures, floorplans or pricing

• Improve our customer service

• Communicate with you about projects that may be of interest

• Send marketing communications where permitted by law

• Improve the performance and functionality of our website

• Comply with our legal and regulatory obligations

Where practical, we will explain why we are collecting your information and how we intend to use it at the time it is collected.

Marketing Communications

If you enquire about one of our developments or provide your contact details, we may send you information about our properties, new releases, events or other services that may be relevant to you.

You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us using the details below.

Cookies and Website Analytics

Our website uses cookies and similar technologies to improve your browsing experience and better understand how visitors use our website.

We may use analytics and advertising tools, including:

• Google Analytics

• Google Ads Conversion Tracking

• Google Tag Manager

• Squarespace Analytics (where applicable)

These tools may collect information such as:

• Your IP address

• Browser type

• Device information

• Pages visited

• Time spent on our website

• Referral sources

• Interactions with our website

This information is generally used in an aggregated or de-identified form to help us improve our website and measure the effectiveness of our marketing campaigns.

You can control or disable cookies through your web browser settings, although doing so may affect the functionality of parts of our website.

Sensitive Information

Sensitive information includes information relating to an individual's health, racial or ethnic origin, political opinions, religious beliefs, trade union membership, criminal record or other information classified as sensitive under the Privacy Act.

Lateral Estate does not generally collect sensitive information. If we do collect sensitive information, we will only do so:

• with your consent;

• where required or authorised by law; or

• where otherwise permitted under the Privacy Act.

Disclosure of Personal Information

We may disclose your personal information to:

• employees and authorised representatives of Lateral Estate;

• external sales agents and project consultants;

• marketing and advertising agencies;

• website hosting providers;

• customer relationship management (CRM) providers;

• information technology service providers;

• professional advisers, including accountants and lawyers;

• government agencies, regulators or law enforcement bodies where required by law; and

• other organisations where you have provided your consent.

We do not sell your personal information to third parties.

Overseas Disclosure

Some of our third-party service providers may store or process personal information outside Australia. Where this occurs, we take reasonable steps to ensure that your personal information is handled in accordance with the Australian Privacy Principles or other applicable privacy laws.

Security of Personal Information

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification or disclosure.

These measures include physical, electronic and administrative safeguards appropriate to the nature of the information.

When personal information is no longer required, we will take reasonable steps to securely destroy or permanently de-identify it, unless we are required by law to retain it.

Accessing and Correcting Your Personal Information

You may request access to the personal information we hold about you and request that it be corrected if it is inaccurate, incomplete or out of date.

To protect your privacy, we may ask you to verify your identity before providing access to your personal information.

We will generally not charge a fee for making an access request, although we may charge a reasonable administrative fee for providing copies of records where permitted by law.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any external websites you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or legal obligations.

The most current version will always be available on our website.

Privacy Complaints

If you believe we have breached your privacy or have concerns about how we have handled your personal information, please contact us using the details below.

We will acknowledge your complaint, investigate the matter and aim to respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at admin@lateralestate.com